The Impact Of Marketing On Our Business Essay - 1557 Words

Given the nature of our business, there is a difference between our consumers (users) and our customers. In this case, our consumers are does who use the app. While the customers are all the businesses that are getting recommend and pay for advertisement on our platform. Saudeo source of revenue is advertising base on two models cost per click (CPC) or display. The main one responsible for 80% of the total revenue is CPC where the different businesses pay a fixed fee every time one of our consumers access to their page. In the display models, companies will pay to appear in our GPS display. Given that the source of revenue is highly related to the amounts of recommendations made in our platform even though our consumers are not our customers they are the most important asset of the company. In terms of our early adopters, we are targeting both consumers and customers in London. The idea is to reach 300.000 users during the first year, most of them from London. The consumers will be making recommendations related to restaurants, bars, hotels, cinemas, museums, theaters, and many other from London. The graphic 4 shows the evolution of users Suadeo will have up to year five, while graphic 5 shows a comparison between the forecast of Suadeo and the historic evolution of some companies. Table 1 shows the forecast of the number users and the profit for the next 5 years and Table 2 gives an explication for the calculations made to reach that numbers. Is important to mentionShow MoreRelatedHow Marketing Impact Our Life1514 Words   |  7 Pages How does Marketing impact our life? It is simple, Marketing is EVERYWHERE! Every single day we are besieged by commercials that give insights on many different products and services. These commercials are one of the few ways marketing impacts our lives. Marketing is a business action that promotes business products to be sold or to be use in different aspects of services. 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